![]() I also think this is one of the most optimistic and easy to engage business books I’ve read in a while.įor individuals who’ve worked for different businesses or across different categories or geographies they’ll probably agree how intriguing it is that similar issues and opportunities are faced by brands/organisations and leaders (by the way I believe leaders are not defined by title, leaders exist up, down and across organisations). ![]() This is in part what makes this book so empowering. Although some of the principles (or values) you may have heard before, what I found interesting, is how Bob applied these principles to the situations he found himself in throughout his career. ![]() ![]() Not only does this book give you a behind the scenes insight into some of the biggest M&A deals in the entertainment space of the past 15 years, it is primarily a book about leadership plain and simple. I found his easy to read book entitled ‘The Ride Of A Lifetime’ fascinating, insightful, optimistic and empowering. Well, I feel like I’ve just had an amazing conversation with one of this centuries most successful CEO’s, Bob Iger the outgoing CEO of The Walt Disney Company. I’m reminded of the Descartes quote “the reading of all good books is like a conversation with the finest (people) of the past centuries”. ![]()
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